Jürgen Siebert is a leading expert in visual communication, typography and branding. After studying physics, he co-founded and served as editor-in-chief of the design magazine PAGE in 1986. In 1991, Siebert moved to FontShop (now Monotype) in Berlin, where he helped establish the font library FontFont, FontBook, the publication FUSE, TYPO conferences, and Brand Talks in the years that followed. In addition to his monthly column in PAGE magazine, he shares his knowledge on conference stages, in his font blog, in trade journals, and in university lectures.