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The future of work starts with you! Experience workshops & talks and become part of an inspiring network.

On October 17, the PEOPLE & CULTURE FESTIVAL is returning to Berlin’s Colosseum cinema for its third edition! At this year’s #PCF24, we’ll once again shine a light on challenges and opportunities in the workplace.

With the last two events, we already initiated important debates. This time we’re digging even deeper and tackling the challenges facing companies, employees, professional newcomers and jobseekers alike.

Meet companies from the media, creative and digital industries. Make valuable contacts and gear up for the workplace of tomorrow. Get your free ticket now!

Look forward to an exciting day of inspiring workshops, interesting keynotes and captivating panel discussions under the motto EDUCATION. TRANSFORMATION. ACTION. We’ll illuminate new strategies and tools to master current workplace challenges and discuss the potential they hold. We’ll answer the following questions:

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Education

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Transformation

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Action

News

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11.10.2024 #PCF24 is approaching, and we have great news: The program is complete! The focus is on topics such as education, professional development, future skills and digitalization. But mental health, resilience, technology, sustainability and ethics also play a central role. Read on to find out how you can book your sessions and secure the coveted workshop places.
Rebekka Benthien, Koordinatorin Jugendberufsagentur der Agentur für Arbeit Berlin Mitte 10.10.2024 Meet our exhibitors: Interview with Rebekka Benthien The youth employment agency is also taking part. We spoke to Rebekka Benthien, Youth Employment Agency at the Berlin Mitte Employment Agency, about the transition into the world of work for school leavers.
07.10.2024 Meet our exhibitors: Interview with Sascha Schwingel, UFA UFA is part of the PEOPLE & CULTURE FESTIVAL for the 3rd time. We spoke to its CEO Sascha Schwingel about what makes the festival so important for the working world of tomorrow.
30.09.2024 Meet our exhibitors! Get to know innovative companies from the media, creative and digital industries at the PEOPLE & CULTURE FESTIVAL!
27.09.2024 Programme updates, music by Greg Taro & workshop bookings! The PEOPLE & CULTURE FESTIVAL 2024 is just around the corner – with a full program and music by Greg Taro
21.09.2024 Lara Hulo live at #PCF24 A mixture of authenticity, powerful lyrics and an unmistakable, raspy voice. Don’t miss the chance to see Lara Hulo live on stage
29.08.2024 Become an exhibitor & program partner at the PEOPLE & CULTURE FESTIVAL 2024! Are you looking for employees or do you want to present your company to students, graduates and job seekers on a unique platform?
15.08.2024 Universities Wanted: Join the #PCF24 A great opportunity to showcase the educational perspective of our industries! The perfect platform for your students to make valuable connections with potential employers.
02.08.2024 Get your ticket for #PCF24! #PCF24 is Back for Round Three. Get Your Tickets Now! Our Motto: Education. Transformation. Action. The future of work starts with you!
07.11.2023 Interactive Workshops
05.10.2023 PEOPLE & CULTURE FESTIVAL returns

Programm

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Action
Education
Transformation
DE
Lightning Talk
10:00 – 10:30
Kino 10
Festival Opening
moderation
Speaker
Jeannine Koch
medianet berlinbrandenburg e.V.
Michael Biel
Senate Department for Economic Affairs, Energy and Public Enterprises
Action
DE
Keynote
10:30 – 11:00
Kino 10
#hacktheworldabetterplace – How to Combine Education, Transformation and Action
How to “hacktheworldabetterplace”? Honestly, we are done talking. We all know that it is about damn time to act collectively to really transform both, education and work. But how to? Julia explains through the example of the non-profit Hacker School what it means to act for transformation to understand education as one of the most important means to shape the future. To challenge yourself through commitment to act within your life, work or studies can have a bigger influence than you may think.
Speaker
Julia Freudenberg
Hacker School gGmbH
Action
DE
Workshop
11:00 – 12:00
Kino 3
Art of Living & Entrepreneurship
‘Who am I and who do I want to become’ | Workshop with Max Senges, Foundation for Entrepreneurship In this undogmatic and scientifically sound workshop, you can take the first steps on your learning journey to reflect on, plan and realise your venture as an entrepreneurial design. Target group: aspiring and existing entrepreneurs, founders and start-up enthusiasts, career changers, students and graduates, creative professionals and freelancers Translated with DeepL.com (free version)
Speaker
Max Senges
Stiftung für Entrepreneurship
Transformation
DE
Deep Dive
11:00 – 11:45
Kino 7
Why Organizations Don’t Have to Save the World – and How They Can Do It Anyway
“Organizations are the most powerful actors in society: the changes they drive have an impact on the realities of many people’s lives. But how can organizations create value that is not just good for shareholders, but for everyone? Now is the time to address the big questions of the future: How do you create value – for society and not just for shareholders?” *Translated with DeepL.com
Speaker
Dr. Judith Muster
Metaplan® – Gesellschaft für Planung und Organisation mbH
Finn-Rasmus Bull
Metaplan® – Gesellschaft für Planung und Organisation mbH
Transformation
DE
Keynote
11:00 – 11:30
Kino 10
How GenAI Is Changing The World of Work
Marco Parrillo shows how generative AI (GenAI) is transforming the world of work – from automated processes to creative applications. He will shed light on how GenAI increases efficiency and productivity, creates new professions and changes existing roles. *Übersetzt mit DeepL.com
Speaker
Marco Parrillo
Ebner Media Group
Transformation
DE
Ask Me Anything
11:00 – 11:30
Kino 2
Holacracy Within Hierarchy – Can That Work?
Agile working for everyone – and every structure? Flat hierarchies, role-based working and a high level of personal responsibility – sounds more like an innovative start-up than a public broadcaster. In this Ask-Me-Anything session, Linda Zimmermann gives an insight into the Holacracy management system and shows whether agile working works in a traditional hierarchical structure. *Translated with DeepL.com
Speaker
Linda Zimmermann
funk – ARD & ZDF’s content network
Action
11:00 – 11:30
Community Stage
Career Pitchings: Kiss FM & Politjobs – Hosted by Jobnetwork
Education
DE
Workshop
11:00 – 12:00
Kino 5
INSECURITY – Our Misunderstood Superpower and Source of Positive Futures
UNCERTAINTY – our misunderstood superpower and source of positive futures | Masterclass with Kim Laura Brand, expert in cultural development and intuition development, frida+paul If uncertainty is palpable, change is already here. Are we in the sweet spot between the status quo and a vision of the future? In and of itself – great! – But why does it scare us so much? How uncertainty becomes effective, strengthens the ability to make decisions and opens new doors. Target group: Managers and change makers.
Speaker
Education
DE
Workshop
11:00 – 12:00
Kino 9
Beyond Alpha – Male Leadership Without Stereotypical Patterns
For a long time, a successful leader had to be an alpha: strong, unemotional and always in full throttle mode. But those days are over. The demands on leadership have changed. Instead of demonstrating strength, today it’s about showing authenticity, empathy and flexibility. In this masterclass, Dominik not only shows how men can break through old role patterns, but also sheds light on how this rethink has a positive impact on mixed teams and the entire work culture. With 20 years of experience as a manager in large international companies and from his seminars with male managers, he gives impulses that are exciting and enriching for all genders. Target group: Business leaders and HR managers, recruitment agencies and headhunters, companies from the media, creative and digital industries, including universities and training and further education organisations
Speaker
Dominik Schneider
Beyond Alpha
Action
EN
Workshop
11:15 – 12:30
Kino 4
Become a Strong and Confident Expat in Germany
Moving abroad can easily erode your confidence. We often focus too much on our weaknesses and disadvantages, forgetting our strengths and talents. This workshop aims to challenge participants’ individual perspectives and help them experience the transformative power of community and collaboration firsthand. Target group: Job seekers (students, graduates), career changers and those interested in further education, company managers and HR managers, expatriates and international professionals, recruitment agencies and headhunters
Speaker
Nora Nagy
here & now
Education
DE
Keynote
11:30 – 12:00
Kino 2
More Leadership Success With AI
“Leadership is complex, time-consuming relationship work. Intuition and experience are not enough. Psychometric data and artificial intelligence (AI) provide support. Takeaways: – Understand why psychometric data enables successful leadership. – Learn how AI strengthens your leadership skills. – Discover how AI makes your teams more efficient and why interpersonal relationships are essential for effective leadership.” *Translated with DeepL.com
Speaker
Thomas Staller
ID37 Company GmbH
Education
EN
Deep Dive
11:30 – 12:00
Kino 10
Reimagining Work With the Power of Self-Coaching
“Receiving coaching involves tapping into our inner resources and exploring deep questions to discover our own solutions. Once we gain awareness of our problem, we are the best suited to find a solution —not a coach, advisor, or mentor. However, hiring a coach is expensive and not accessible to everyone. What if we could tap into our inner coach instead? Sophie Vo, leadership coach and CEO of Olivya, offers a thought-provoking new approach to coaching and the future of work.”
Speaker
Education
EN
Keynote
11:45 – 12:15
Kino 7
Neurodiversity in the Workplace: Why Should We Care?
“What are the various forms of neurodivergence, and how do they manifest in professional settings? How do specific traits foster creativity while others can lead to fatigue in everyday tasks? Each individual’s brain functions uniquely, and approximately 20% of the population fall under the category of neurodivergent. This means the teams are likely to include people who struggle with conditions such as ADHD, autism or dyslexia. How can we ensure acceptance and adequate support for neurodivergent team members? What strategies can we employ to meet their specific needs? And even more so, how can a neurodivergent team foster innovation? In her talk, Luisa delves into the importance of creating safe and supportive environments within teams and why addressing neurodiversity is crucial for organisations to attract top talent as future employers.”
Speaker
Luisa Liesenberg
MVP Factory
Transformation
DE
Workshop
12:00 – 12:45
Community Stage
Recruiting in the Digital Age: Using AI for Compelling Job Ads and Top Talent
The Future of Recruiting Begins with AI. Companies face the challenge of finding top talent in a digital and fast-paced market. In the interactive 45-minute workshop “Recruiting in the Digital Age: Job Ads with AI,” you’ll gain practical insights into how artificial intelligence can help optimize job ads and target top candidates. Join us and discover how to find the perfect candidates for your company after the workshop!
Speaker
Sabine Vockrodt
Ebner Media Group GmbH & Co KG
Action
EN
Panel
12:00 – 12:45
Kino 10
Germany as a Global Talent Magnet: Shaping the Future Workforce
We will explore how Germany can position itself as a top destination for international professionals by addressing the challenges of recruitment, integration, and retention of global talent. Business leaders and experts in innovation will discuss strategies for attracting migrant entrepreneurs, enabling seamless hiring of remote talent, and enhancing the expatriate journey through policies that address factors like bureaucracy, housing, and personal networks. Learn how technology, inclusive policies, and hybrid work models can transform how Germany tackles the talent shortage, while also creating a more tailored experience for foreign workers who contribute to the country’s economic and cultural vitality. Discussion topics: – Germany as a global talent hub: Opportunities and challenges. – Empowering migrant entrepreneurs and fostering inclusivity. – Addressing the talent shortage through remote and hybrid work models. – Structural challenges in the creative industry and solutions for attracting talent. – Improving the expat experience and refining policies for international workers. – Leveraging technology and collaboration to build a more inclusive workforce.
moderation
Speaker
Felix Steffens
WorkMotion
Sönke Kirchhof
INVR.SPACE GmbH
Ana Alvarez
Migrapreneur
Max Heywood
internationalefachkräfte.com
Transformation
DE
Panel
12:00 – 13:00
Kino 2
We Built this City on Fuckups.
If you don’t make mistakes, you don’t work. Here we talk about mistakes, fuck-ups and experiments that turned out differently than expected. The speakers create spaces (Ansgar Oberholz), promote music (Katja Lucker) and drive forward business ideas (Anne Euler) for you, for culture, for the city. The panel will discuss how we deal with fuck-ups without losing heart, why failure is part of the design process and whether we can use it to develop the city further. *Translated with DeepL.com
Speaker
Anne Euler
What the hype
Ansgar Oberholz
St. Oberholz
Katja Lucker
Initiative Musik gGmbH
Education
DE
Deep Dive
12:15 – 12:45
Kino 7
Next-Level Leadership Development
In this talk, you’ll learn which pitfalls you, as an L&D professional, should definitely watch out for when it comes to leadership development, practical tips and tricks to take your leadership development to the next level, and how to drive L&D decisions that have a lasting impact on people, organizations, and company culture! You will receive practical TAM-like tips and tricks that will empower you in your role! *Translated with DeepL.com
Speaker
Patrick Gromm
TAM Akademie
Education
DE
Deep Dive
12:15 – 12:45
Kino 7
Next-Level Leadership Development
In this presentation, you will therefore learn which pitfalls you should definitely watch out for as an L&D manager when it comes to leadership development, which practical tips and tricks will take your leadership development to the next level and how you can drive L&D decisions that have a lasting impact on people, organization and corporate culture! You will receive practical TAM-like tips and tricks that will empower you in your role! *Translated with DeepL.com
Speaker
Patrick Gromm
TAM Akademie
Education
EN
Workshop
12:30 – 13:30
Kino 3
Neurodiversity & Leadership – How to Be a Safe Sparring Partner
In today’s workplace that aims for sustainability as well as innovation, understanding and embracing neurodiversity is essential for creating an inclusive team culture. Join us for a workshop tailored for leaders, where we will explore: • What is Neurodiversity? A clear introduction to neurodiversity and its significance in the workplace. •⁠ ⁠Supporting All Team Members: Insights into how leaders can recognize and address the unique needs of both neurotypical and especially neurodivergent employees. •⁠ ⁠Building Inclusive Cultures: Practical strategies for fostering a work environment where neurodivergent individuals feel empowered to bring their true selves to work, rather than feeling pressured to “mask.” •⁠ ⁠Unlocking Potential: How to cultivate a space where everyone can thrive, leveraging the diverse strengths of each team member. This workshop is designed for leaders who want to go beyond the basics of inclusion, enabling them to create a culture where all employees can excel, contributing their best in authentic and impactful ways. Join us to gain the skills and knowledge needed to lead with empathy, awareness, and a deeper understanding of neurodiversity in your team. Target group: The workshop is aimed at anyone who is interested in neurodiversity in the workplace, regardless of their professional background. Managers and professionals who want to better support neurodivergent employees and promote an inclusive corporate culture will particularly benefit. Anyone who wants to develop innovative team cultures and implement practical inclusion strategies is welcome.
Speaker
Luisa Liesenberg
MVP Factory
Transformation
DE
Workshop
12:30 – 13:30
Kino 9
Feedback – the Transformation Booster for the Team
In her interactive talk, Katja explains scientific findings, attitudes and tools on the subject of feedback. Among other things: – Why the ‘feedback sandwich’ needs to go and how to do it better – Why you should replace critical listening with empathic listening – How to address the elephant in the room in a meaningful way – How to achieve more effective teams with a better feedback culture The talk is – as always – well visualized and very practical. Target group: All
Speaker
Katja Paar
Freelancer
Transformation
DE
Workshop
12:30 – 13:30
Kino 5
Artificial, Intelligent, Hired: AI in the Application Process
In this practical workshop/DeepDive, Romy from get a MINT shows how applicants can use AI tools specifically to simplify the application process. She will shed light on how algorithms optimize CVs or prepare candidates for interviews. It will also look at the changes recruiters are experiencing and benefiting from through the use of AI. Participants will learn how to use the advantages of AI and prepare themselves optimally for the job market of the future. Target group: Job seekers (students, graduates), career changers and those interested in further training, company managers and HR managers
Speaker
Romy Wuttke
get a MINT
Action
DE
Lightning Talk
12:45 – 13:00
Kino 10
Art of Living & Entrepreneurship – Invitation to the New Project-based Peer-learning Educational Movement
“Entrepreneurship as a philosophy of life: #UnternimmDichSelbst – Max Senges invites you, based on the research of entrepreneurship pioneer Prof. Günter Faltin, to a revolutionary open educational movement. This aims to transfer the Enlightenment into the digital age. The new university program promotes responsible citizens who shape our economy and society with an entrepreneurial spirit and strive for a meaningful and fulfilling life.” *Translated with DeepL.com
Speaker
Max Senges
Stiftung für Entrepreneurship
Transformation
DE
Showcase
12:45 – 13:15
Kino 7
From Gray to Wow – The Transformation of a Skilled Trades and Crafts Company
“Discover with Tobias York and Marcel Winkler what New Work really looks like in the skilled trades and crafts—far from home offices and fruit baskets. Learn practical approaches to modernization, examples from everyday business life, and strategies for employee motivation. Experience how digital solutions and creative ideas are preparing the skilled trades and crafts for the future without cutting ties to their roots. This is an exciting session not just for the skilled trades.” *Translated with DeepL.com
Speaker
Tobias York
I LIKE VISUALS
Marcel Winkler
HGZ Gebäudetechnik
Education
EN
Lightning Talk
13:00 – 13:15
Kino 10
What Migration Can Teach You About Resilience
According to Harvard Business Review, migrants are more Likely to Become Entrepreneurs. A reason behind this is the resilience. What is it, how to build it and how we can learn from first generation migrants.
Speaker
Ana Alvarez
Migrapreneur
Action
DE
Lightning Talk
13:00 – 13:15
Kino 2
New Work – Well Meant Is Not Always Well Done
This presentation is intended to raise awareness about which New Work trends employers should embrace and which might even have paradoxical effects. *Translated with DeepL.com
Action
13:00 – 13:15
Community Stage
Career Pitchings: Kiss FM – Hosted by Jobnetwork
Transformation
DE
Workshop
13:00 – 14:15
Kino 4
Strengthening the Future Skills of the Next Generation
How do we prepare young people for the topics of the future and the working world of tomorrow? Cooperation between companies, science and NGOs offers many opportunities. The workshop will develop ideas to promote the 4C skills of the future – creativity, collaboration, communication and critical thinking – in schools. Contribute ideas, network and help shape steps towards future-oriented education. There are also tips from 20 years of project experience at over 8,500 schools. Target group:Educational institutions and teachers, job seekers, students and graduates, business leaders and HR managers, NGOs and educational projects, people interested in further education and career changers
Speaker
Bianca Neumann
BildungsCent e.V.
Vivian Jehle
BildungsCent e.V.
Transformation
EN
Panel
13:15 – 14:15
Kino 7
Why Companies Must Make ERGs a Part of Their Diversity Strategy
Join The Impact Company for a panel discussion on Employee Resource Groups (ERGs). The discussion explores what an ERG is, how it can be leveraged for DEI, and why every company should empower ERGs. Attendees gain know-how from how to establish an ERG to the concrete benefits for their business. Speakers include representatives from Black, Pride, and Parents ERGs at notable German companies.
moderation
Speaker
Lelo Ngadi Luamba
flaconi GmbH
Liam Michelle Seifert
LinkedIn Germany GmbH
Naz Al-Windi
Jung von Matt
Action
DE
Panel
13:15 – 14:00
Kino 2
Your Network Is Your Net Worth – the Superpower of Networks!
In a world that is constantly changing, one thing is clear: your network can be your strongest asset. Whether it’s your next career move, collaborations or personal development – who you know is often just as important as what you can do. In this panel, we will show you why networks are THE superpower to get started in the modern working world. Look forward to speakers from the Berlin Music Commission, medianet berlin-brandenburg and the Good Media Network. *Translated with DeepL.com
moderation
Speaker
Jeannine Koch
medianet berlinbrandenburg e.V.
Anna Ramskogler-Witt
The Good Media Network
Olaf Kretschmar
Berlin Music Commission eG
Transformation
EN
Panel
13:15 – 14:15
Kino 7
Why Companies Must Make ERGs a Part of Their Diversity Strategy
Join The Impact Company for a panel discussion on Employee Resource Groups (ERGs). The discussion explores what an ERG is, how it can be leveraged for DEI, and why every company should empower ERGs. Attendees gain know-how from how to establish an ERG to the concrete benefits for their business. Speakers include representatives from Black, Pride, and Parents ERGs at notable German companies.
moderation
Speaker
Lelo Ngadi Luamba
flaconi GmbH
Liam Michelle Seifert
LinkedIn Germany GmbH
Naz Al-Windi
Jung von Matt
Education
EN
Panel
13:15 – 14:00
Kino 10
Craft Your Future in a Tech-Driven World
AI, emerging technologies, and innovation are transforming job markets and creating new career opportunities. The growth of startups and tech incubators offers new pathways to build fulfilling and impactful careers. What skills will be crucial across industries, especially in AI, communication, and technology? This panel will explore how individuals can navigate the challenges of today’s rapidly changing world and build careers that align with their passions and future opportunities. Topics will include finding the right career path, developing future-ready skills, embracing entrepreneurship, and overcoming obstacles. Discussion Topics: – Building workplaces that align with personal values, creativity, and diversity. – How are new career paths being created? – Future-ready skills needed across industries. – Entrepreneurial mindset and innovation. – Standing out in the digital world: Tips for starting or pivoting careers.
Speaker
Vanessa Fonseca
Merantix Momentum
Marie Kanellopulos
DONE!Berlin GmbH
Action
13:30 – 13:45
Community Stage
Career Pitchings: Politjobs – Hosted by Jobnetwork
Education
DE
Workshop
14:00 – 15:15
Kino 5
I Don’t Care – But I Love It! Humor As Self-Care
In this workshop, we will not find tailor-made solutions to problems and crises. But together we will find out how to make tough times easier and how we can use humor to find distance – because as a social act it can be a powerful resource for self-care. A pinch of laissez-faire, a bit of provocation, a dash of fun and the everyday soup is already tastier again. A workshop for more lightness. Let’s make light of the seriousness of life! Target group: Job seekers (students, graduates), career changers and those interested in further training, company managers and HR managers, recruitment agencies and headhunters, companies from the media, creative and digital industries, including universities and training and further education associations
Speaker
Anne Drees
selbstständig
Nadine Voß
selbstständig
Education
DE
Keynote
14:00 – 14:30
Kino 10
Attracting Gen Z With the Help of Reverse Mentoring & Reverse Recruiting
Anastasia Barner is Gen Z and explains in her keynote speech how the new generation REALLY wants to be approached. Her keynote speech will focus on the secret recipe of reverse mentoring, how reverse recruiting can help with employee recruitment and which clichés should be dispelled on both sides. Look forward to exciting impulses from and about Generation Z. *Translated with DeepL.com
Speaker
Transformation
DE
14:00 – 14:45
Kino 2
KI-Sprechstunde (AI Insights)
Artificial intelligence is playing an increasingly important role in the media, creative and digital industries. It can help to increase the efficiency, relevance and diversity of productions and projects. However, there are also challenges in connection with ethical considerations, data protection and possible effects on our working environment. In our new format series, we want to take an in-depth look at AI and discuss application scenarios. In this session, we will critically scrutinize the intelligence of AI and the interests behind the algorithms. We will discuss the costs of “free” products, the ethical handling of data and the opportunities presented by the EU AI Act. We will also show alternatives to US-based services and discuss how companies can prepare their employees for ethical AI use through training and prepare for future developments. *Translated with DeepL.com
moderation
Speaker
Axel Breuer
fink&fuchs
Hermann del Campo
Zaibr Innovations GmbH
Education
EN
Workshop
14:00 – 15:00
Kino 3
Unleash Your Inner Power and Boost Self-Confidence with Hypno-Coaching
Have you ever wanted to make a big step in your career but lacked confidence? This live session is a guided hypnosis experience where you will tap into your subconscious to foster positive self-belief and overcome self-doubt. It focuses on enhancing your self-esteem and cultivating a stronger, more resilient you. Experience deep relaxation and powerful suggestions that pave the way for lasting personal growth and success. Target group: Job seekers (students, graduates), Career changers and those interested in further training, Company managers and HR managers
Speaker
Andrea Brandt
Andrea Brandt – Coaching & Training
Transformation
DE
Workshop
14:00 – 15:00
Kino 9
ChatGPT Basics: Interactive, Understandable, Reflective – Your entry into the world of AI!
In this workshop, participants will get a relaxed introduction to the world of ChatGPT. They will learn the basics of how to interact with AI and find practical application examples for everyday life. Simple exercises and joint reflection will show how ChatGPT can be used in a smart and creative way. Perfect for anyone who wants to get started and explore the possibilities of AI without any prior knowledge. Target group: Everyone
Speaker
Maria Hubert
workwell Future Skills
Education
DE
Ask Me Anything
14:00 – 15:00
Community Stage
Media Myth: Real Talk on Clichés, Chaos, and the True Story Behind the Scenes
Speaker
Denise Grduszak
Erich Pommer Institut gGmbH
Action
DE
Panel
14:15 – 15:00
Kino 7
How Companies Convince Gen Z and Experienced Professionals
How can companies adapt their recruiting strategies to appeal to Gen Z and experienced talent alike? What measures promote flexibility and a cross-generational corporate culture? What trends and technologies will shape the future of recruiting? This panel will delve deeper into modern approaches that really work: From innovative recruiting strategies and flexible working models to authentic employer branding. The focus is on how companies can not only appeal to the younger generation, but also make them fit for the future – while at the same time tackling the shortage of skilled workers. *Translated with DeepL.com
Speaker
Nora Feist
Mashup Communications GmbH
Uwe-Matthias Müller
Bundesverband Initiative 50Plus Europa
York Strempel
KISS FM Radio GmbH & Co. KG
Line Therese Hübner
Independent consultant
Transformation
DE
Lightning Talk
14:30 – 14:45
Kino 10
Not Boring. How Flexible Working Models Are Changing Your Company
“The world of work is changing. Hybrid and remote work as well as workation are part of this new work culture. Employees can organize their workplace flexibly and also relocate to inspiring vacation destinations. What added value do workation, co-working spaces and remote work offer? Together, we look at business success metrics in the areas of attractiveness, productivity and innovation. Not boring, the new world of work and hopefully this session too.” *Translated with DeepL.com
Speaker
Nico Gramenz
Project Bay Workation
Education
EN
Workshop
14:45 – 16:45
Kino 4
Break the Block – Unleash Your Creativity
Every creative fears it, most already experienced it: a creative block. This art workshop offers you a space to fight the fear, to learn how to overcome a creative block and to artistically express it. Find creative solutions to break the cycle of block and anxiety and heal your creativity wound in a playful and lighthearted painting session. Co-create with likeminded people and allow yourself to look at your creative block from a completely new perspective. Target group: all
Speaker
Thuli Wolf
self employed
Education
DE
Lightning Talk
14:45 – 15:00
Kino 2
AI Against Classism – Text Generators as an Opportunity for the Underprivileged
“Generation Z no longer likes making phone calls. In addition, anxiety disorders are becoming the new widespread mental illness. This puts poorer and less educated people at a particular disadvantage because they find it harder to find their way around and find help. Can an AI-based text generator be the solution to applying for an internship at a company and writing a cover letter for a job application?” *Translated with DeepL.com
Speaker
Julius Hassemer
WeTeK Berlin gGmbH
Georg Andreas Suhr
WeTeK Berlin gGmbh
Transformation
DE
Lightning Talk
14:45 – 15:00
Kino 10
Beyond Welcome Culture: What Do Expats Who Are Already in Germany Say?
A concept that will almost inevitably crop up in any debate on the recruitment of qualified migrants in Germany. But how useful is it as a guide for policy and practice? And what do expats who already live in Germany say? What do they appreciate about Germany and what do they still miss? Based on in-depth interviews with expats and entrepreneurs, Max will present findings and recommendations. *Translated with DeepL.com
Speaker
Max Heywood
internationalefachkräfte.com
Education
DE
Panel
15:00 – 15:45
Kino 2
Combating Classism: Paths to Opportunity and Justice
How does classism affect access to education and career opportunities, especially for young people? What could a classism-free society look like and what steps are needed to get there? Classism permeates many areas of life – from education to career opportunities to mental health. This panel will shed light on how classism affects access to education and work, the psychological stress caused by social inequality and how institutions, companies and networks can respond. Together, we will discuss approaches to create a classism-free and fairer society. *Translated with DeepL.com
moderation
Speaker
Julius Hassemer
WeTeK Berlin gGmbH
Noa Jaari
Freelance
Damaris Hagen
Selbstständig und Psychologische Hochschule Berlin
Timothy W. Donohoe
WeTeK Berlin gGmbH
Leonie Wingerath
Grüne Jugend Berlin
Transformation
DE
Fireside Chat
15:00 – 15:45
Kino 10
Strategies for the Transformation of the Labor Market
Speaker
Jeannine Koch
medianet berlinbrandenburg e.V.
Carina Knie-Nürnberg
Regionaldirektion Berlin-Brandenburg der Bundesagentur für ArbeitCarina
Transformation
DE
Deep Dive
15:00 – 15:30
Kino 7
Inner Development Goals (IDG’s) – Transformational Skills for a Sustainable Future
This session provides an introduction to the Internal Development Goals (IDGs) and their significance for sustainable change processes. Transformation skills are illustrated and made tangible. Visitors will receive suggestions for deepening these skills. In addition, it outlines how organizations can implement the IDGs as an integral part of their DNA and thus make a strong contribution to sustainability. *Translated with DeepL.com
Speaker
Mirjam Hirsch
WeTeK Berlin gGmbH
Action
DE
Workshop
15:30 – 16:30
Kino 9
Diversity Makes the Difference – Integrating Employees From Abroad and Retaining Them in the Long Term
We will show you how companies and (potential) employees with a refugee background (and other colleagues with a non-German mother tongue) can have their own language courses supported, which qualification paths promise success in addition to dual training and which additional support options companies can use. The ARRIVO BERLIN Service Office project advises Berlin companies free of charge on training, qualification and employment of people with refugee experience. Target group: All
Speaker
Nadja Türke
ARRIVO BERLIN Servicebüro für Unternehmen
Transformation
DE
Keynote
15:30 – 16:00
Kino 7
Humans: A Use Case
Breuer takes us on a journey into the future of work. The entire talk is designed like a job interview: The fictitious employer has no human employees but the corporate algorithm has decided to hire one single human being. The mind-blowing and funny example will lead to a more serious topic: The future of human-AI collaboration – individual strategies, tools and solutions, with great examples (and failures) of human-AI collaboration in major companies. *Translated with DeepL.com
Speaker
Axel Breuer
fink&fuchs
Transformation
DE
Workshop
15:45 – 17:00
Kino 5
Courage to Get Your Dream Job
What dreams do we have that we haven’t given space to yet? What obstacles stand in our way? And what could our lives look like if we followed our dream job? In this interactive session of the conference, we invite you to explore your ideal job in a creative and playful way. Under the guidance of Ioana, you will discover hidden dreams and potentials within you. You will gain valuable insights that will help you to pursue your dream job more courageously. Target group: Job seekers (students, graduates), career changers and those interested in further training, company managers and HR managers
Speaker
Ioana Petrescu
New Work Journey
Education
DE
Ask Me Anything
15:45 – 16:15
Kino 2
Employment Legal Hacks – Good to Know!
Recuriting – Job ads for “digital natives”, is that permissible? What exactly is AGG-hopping? Is a ‘slap on the butt’ allowed? Can a company terminate an employee for comments/actions in their private life? Being an employee and social media – what can an employer prohibit? When is my employer allowed to question a sick note? Will bureaucracy finally be reduced and we no longer need paper and “wet-ink”? This and more will be discussed and debated. *Translated with DeepL.com
Speaker
Dr. Alexandra Henkel MM
Rechtsanwältin, Wirtschaftsmediatorin
Transformation
DE
Panel
15:45 – 16:30
Kino 10
Diversity – Moving from Intention to Action: How Does this Work in Practice?
Why do many companies fail to achieve their diversity goals? What structural and cultural barriers stand in the way of implementation? And what does it take to anchor diversity measures in the corporate culture in the long term? In this panel, we will discuss why there is often a gap between the desire for more diversity and the actual implementation. Experts from different areas will share their experiences and discuss how managers and employees can play an important role in anchoring diversity in the company. We will also talk about how to measure the success of diversity measures and which approaches are already working well in practice to close the gap between intention and action. *Translated with DeepL.com
Education
DE
Panel
16:00 – 16:45
Kino 7
Future Skills and Professional Training for the Working World of Tomorrow
Education of the future needs more innovation to enable transformation, engagement from teachers, courage from school leadership, a changed approach to teacher training and professional development, above all, networking and the option for digital classroom observations. *Translated with DeepL.com
moderation
Speaker
Rebekka Benthien
Agentur für Arbeit Berlin Mitte
Jürgen Rickert
#wirfürschule
Lajos Balogh
Jugendberufsagentur Berlin Mitte
Denise Grduszak
Erich Pommer Institut gGmbH
Maria Hubert
workwell Future Skills
Education
DE
Lightning Talk
16:30 – 16:45
Kino 2
Small Actions, Big Impact: Shape the Working Environment of Tomorrow.
This session provides insights into how to create an inclusive work environment through mindfulness and empathy. Participants will learn to recognize and use their privileges to create a positive work culture. Ideal for anyone looking for practical tips and strategies to promote diversity and inclusion in the workplace. *Translated with DeepL.com
Speaker
Nathalie Marie Pérez Sievers
the DIVERSITY! hub & the PEOPLE! hub
Transformation
DE
Lightning Talk
16:30 – 16:45
Kino 2
Learning Happiness – From the Beginning.
“In a world of multiple crises, we lack access to happiness for all children. Equitable and practiced access to happiness right from elementary school. Let’s make happiness part of our education for all. Make happiness a main subject in elementary school. Learn happiness in all its facets. Make happiness and practice happiness.” *Translated with DeepL.com
Speaker
Ulrike Krämer
GenerationsBotschafterin
Transformation
DE
Keynote
16:30 – 17:00
Kino 10
The Power of Responsibility
Far too often we hand over the power to shape our own lives and therefore responsibility to others, risking powerlessness, frustration and wasting our time.Taking responsibility for ourselves and shaping our world usually only requires a small change in perspective and attitude, which leads to conscious, mature and meaningful decisions. The keynote illuminates this change of perspective and provides 5 important impulses for successful implementation. *Translated with DeepL.com
Speaker
Constanze Buchheim
i-potentials GmbH
Transformation
DE
Panel
17:00 – 18:00
Kino 10
Transformation Is Everything – And Everywhere!​
The transformation of companies is a comprehensive and challenging process that requires far-reaching changes in many areas. Companies must be able to internalize and implement the internal transformation – from technological innovations and operational processes to corporate culture and strategy. It takes a collective will to initiate internal change processes and to prepare employees for them both professionally and emotionally. However, there are also a number of external prerequisites that influence success. After all, transformation not only takes place within the company itself, but also in a social, political and regional context. The city of Berlin is facing complex and multidimensional processes as part of the transformation, which require coordination between various stakeholders. In order to enable economic growth for companies at the location, the city must find innovative solutions to ensure a balance between the economic success of companies, social justice and environmental sustainability. Factors such as a lack of living space, the digitalization of administrative processes, the integration of foreign specialists and workers as well as demographic and climate change all have an impact on the transformation success of companies. *Translated with DeepL.com
moderation
Speaker
Ata Sergey Nowak
Torpor Games
Michael Kellner
Federal Government Contact for Cultural and Creative Industries
Micha Klapp
Senate Department for Labor, Social Affairs, Gender Equality, Integration, Diversity, and Anti-Discrimination
Action
17:15 – 18:30
Community Stage
Fisch sucht Fahrrad & Linda
DJ set & networking
Speaker
Linda
Female Music Force
Action
18:30 – 19:00
Community Stage
Concert: Greg Taro
Greg finds himself in English pop with RnB influences and releases his new English EP in November 2024.
Speaker
Action
19:00 – 19:45
Community Stage
Concert: Lara Hulo
After the festival summer, in which Lara Hulo was on the road at more than 20 festivals and open airs, she will go on a ‘Miete in Bar’ tour through Germany in November 2024 – and on October 17th she will make a stop at the PEOPLE & CULTURE FESTIVAL 2024.
Speaker
Lara Hulo
Redsundesign
Action
19:45 – 22:00
Community Stage
DJ set: Linda
DJ set
Speaker
Linda
Female Music Force

Speaker

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Ana Alvarez
Migrapreneur
Co-Founder & CEO
Andrea Brandt
Andrea Brandt – Coaching & Training
Executive Coach & Trainerin
Anna Ramskogler-Witt
The Good Media Network
Artistic Director
Anne Euler
What the hype
Founder
Ansgar Oberholz
St. Oberholz
CEO
Ata Sergey Nowak
Torpor Games
Managing Director
Ayan Yuruk
SHOWZ
Host on Netflix | Grimme-Preis Träger | Founder of SHOWZ | Design & Brand Expert | Speaker | Moderator | Diversity Ambassador
Bianca Neumann
BildungsCent e.V.
“Head of Program Areas and Impact Management”
Boussa Thiam
Dlf Kultur, Cosmo_ard
Rundfunk – Journalistin, Moderatorin
Carina Knie-Nürnberg
Regionaldirektion Berlin-Brandenburg der Bundesagentur für ArbeitCarina
Managing Director Operations
Constanze Buchheim
i-potentials GmbH
Managing Partner
Daniel Mendes Jenner
Klima-Campus
Beirat
Daniela Harzer
PIABO PR GmbH
Managing Director & COO
Denise Grduszak
Erich Pommer Institut gGmbH
Project manager
Dominik Schneider
Beyond Alpha
Male Executive Expert & Consultant
Dr. Alexandra Henkel MM
Rechtsanwältin, Wirtschaftsmediatorin
Inhaberin/Selbständig
Emmelie König Emmelie König
MINTD
CEO & Co-Founder
Felix Steffens
WorkMotion
Co-Founder & COO
Franziska A. R. Gomes
Freelance
Moderation
Georg Andreas Suhr
WeTeK Berlin gGmbh
Lecturer
Greg Taro
Artist & Writer
Hermann del Campo
Zaibr Innovations GmbH
Managing Director
Jeannine Koch
medianet berlinbrandenburg e.V.
Chairwoman & CEO
Jennifer Alves
Practice Lead Salesforce
Jennifer Porto
NYU Berlin
Arts Coordinator
Julia Freudenberg Julia Freudenberg
Hacker School gGmbH
CEO
Jürgen Rickert
#wirfürschule
Project manager
Katja Lucker
Initiative Musik gGmbH
Managing Director
Katja Paar
Freelancer
Collaboration Expert I Facilitator | Trainer | Author
Lajos Balogh
Jugendberufsagentur Berlin Mitte
Career counselor before employment
Lara Hulo
Redsundesign
Musikerin, Content Creatorin und Moderatorin
Lelo Ngadi Luamba
flaconi GmbH
Senior Retail Media Manager
Leonie Wingerath
Grüne Jugend Berlin
Co-speaker
Liam Michelle Seifert
LinkedIn Germany GmbH
Principal Customer Success Manager
Linda
Female Music Force
Open-Format DJ, Producer, Founder
Linda Zimmermann Linda Zimmermann
funk – ARD & ZDF’s content network
Program Management Consultant
Line Therese Hübner
Independent consultant
Employer Branding Consultant
Lisa Nawrocki
UNESCO City of Film Potsdam | Bandenfilm | Medianet Berlin-Brandenburg
Leadership | Production Assistance | Curation/Creative Production
Magdalena Pusch
FRAMEN
Co-Founder & MD (CHRO & CMO)
Marcel Winkler
HGZ Gebäudetechnik
Head of Digital & Strategy
Marco Parrillo Marco Parrillo
Ebner Media Group
CEO
Maria Hubert
workwell Future Skills
CEO
Marie Kanellopulos
DONE!Berlin GmbH
Managing Partner
Max Heywood
internationalefachkräfte.com
Founder
Max Senges
Stiftung für Entrepreneurship
Professor for Entrepreneurship @ UdK & Director @ IEB
Mia Heresch
Freelance
Moderator
Micha Klapp
Senate Department for Labor, Social Affairs, Gender Equality, Integration, Diversity, and Anti-Discrimination
State Secretary for Labor and Gender Equality
Michael Biel
Senate Department for Economic Affairs, Energy and Public Enterprises
State Secretary
Michael Kellner
Federal Ministry for Economic Affairs and Climate Action
Parliamentary State Secretary
Nadja Türke
ARRIVO BERLIN Servicebüro für Unternehmen
Project Lead
Nathalie Marie Pérez Sievers
the DIVERSITY! hub & the PEOPLE! hub
Founder
Naz Al-Windi
Jung von Matt
Diversity, Equity and Inclusion Manager
Niklas Maamar
Noerr
Rechtsanwalt / Senior Associate
Noa Jaari
Freelance
Journalist
Nora Feist
Mashup Communications GmbH
Managing Director
Olaf Kretschmar
Berlin Music Commission eG
CEO
Patrick Gromm
TAM Akademie
Head of Growth & Culture
Patrick Wagner
Fuckup Nights Berlin
Co-Founder & Manager
Paul Probst
Gistable
CEO
Philipp Schindler
Clubcommission Berlin / Riverstate International Consulting GmbH
Head of Recruitment / Board Member of Clubcommission / Mediator
Ralf Kemmer
Fuckup Night Berlin / Gesellschaft für Fehlerkulttur UG
Initiator
Rebekka Benthien
Agentur für Arbeit Berlin Mitte
Coordinator of the Jugendberufsagentur in der Agentur für Arbeit Berlin Mitte
Sabine Vockrodt
Ebner Media Group GmbH & Co KG
Owner of HR SolutionsSabine
Sebastian Stietzel
IHK Berlin
President
Sönke Kirchhof
INVR.SPACE GmbH
CEO
Sophie Vo Sophie Vo
Olivya
CEO & Co-Founder
Stephan Balzer
red onion GmbH
CEO
Thuli Wolf Thuli Wolf
self employed
Medical Doctor, Artist, Art Therapist, Speaker
Timothy W. Donohoe
WeTeK Berlin gGmbH
Course Administrator / Lecturer
Tina Albrecht
Exxeta AG
Senior Director
Tobias York
I LIKE VISUALS
CEO | Founder
Ulrike Krämer
GenerationsBotschafterin
Managing Director
Uwe-Matthias Müller
Bundesverband Initiative 50Plus Europa
Board Member
Vanessa Fonseca
Merantix Momentum
People Lead
Vivian Jehle
BildungsCent e.V.
Leadership Team and Target Group & Partnership Management
Volker Harbrecht
Meta
Head of eCommerce
Yolanda Rother Yolanda Rother
The Impact Company
Co-Founder & Managing Director
York Strempel
KISS FM Radio GmbH & Co. KG
Program Director

Exhibitors

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Participate 2024

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Do you see yourself or your company as an active participant in the PEOPLE & CULTURE FESTIVAL 2024? Fantastic! Whether you’d like to become an exhibitor, partner or sponsor – the possibilities are endless.
Become a partner Get involved in the PEOPLE & CULTURE FESTIVAL 2024! Take advantage of this unique opportunity to drive the change and join our efforts to transform the workplace as a partner or sponsor.
Become an exhibitor Position yourself and your company as an attractive employer and a leader in your field. Show what sets your company apart and network with talents and other leading companies in the media, creative and digital industries.

Partners

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Recap 2023

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More Information

This was #PCF23

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2.000 registered guests, a stage program encompassing 2.000 minutes of talks, panels and showcases, 100 partners, 73 speakers, 23 exhibitors – all of them united in one vision. That was the PEOPLE & CULTURE FESTIVAL 2023, also at Kino Colosseum!
PEOPLE & CULTURE FESTIVAL 2024 #PCF24 PEOPLE & CULTURE FESTIVAL 2024 #PCF24 PEOPLE & CULTURE FESTIVAL 2024 #PCF24 PEOPLE & CULTURE FESTIVAL 2024 #PCF24

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Das PEOPLE & CULTURE FESTIVAL 2024 ist eine Veranstaltung des medianet berlinbrandenburg e.V. und wird gefördert durch die Senatsverwaltung für Wirtschaft, Energie und Betriebe.

medianet berlinbrandenburg e.V. Neuköllnische Allee 80 12057 Berlin

www.medianet-bb.de

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