Bjoern leads the SRH Innovation Lab. There he brings students and companies together with innovative formats. Previously, Bjoern taught journalism and marketing at universities throughout Germany for 13 years. Bjoern teaches rhetoric at the SRH in Berlin and at the University of Music in Karlsruhe, where he also oversees university marketing. As a sideline, he runs the production company Folivox and has received several awards for his work.