Hello from Bremen! My name is Kathrin Wischnath…

…and I was already working as a journalist for text and images when photos were still developed analogously in the studio. What do I love about digital work? Almost everything, but especially the ability to work from anywhere.

In my (online) workshops and one-on-one consultations, I teach solo self-employed people and company ambassadors from SMEs how to use the LinkedIn business network effectively, for example, to find their customers there. And above all: to be found by them.

My goal: to create contacts on an equal footing and bring together the right people for the assignment, the project, the job. And my clients learn how to have a personal presence on LinkedIn, build trust and visibility without being online all the time.

Since spring 2020, I have been working as a LinkedIn start-up coach: Here I draw on my experience in journalism and PR, writing and performing, media education, social media, and online marketing.

I particularly enjoy helping those who have very good reasons to be on LinkedIn but don’t yet feel comfortable on (online) stages – it gets better, I promise!

Kathrin Wischnat is a speaker at the People & Culture Festival 2025 on the topic: “LinkedIn: Is it healthy or can it go? 3 tips on how to use LinkedIn with less time, more enjoyment, and more success.”