Ulrike Krämer looks back on a 30-year international career as a manager in international advertising agencies, as a long-standing managing director of an employer branding personnel consultancy, then as a funding professor and as head of the headquarters of the Institute of Design Hamburg, Berlin, Düsseldorf. Her broad expertise, especially in target groups & the successful accompaniment of over 400 brands, cultures, companies in innovations, transformation processes and market challenges, make her a sought-after advisor to business, politics and associations, winner of several awards and a long-standing international jury expert in innovation, design & creativity.

Her motto: It’s all peoples’ business.

Today she works partly in a start-up and in parallel as a management consultant, especially in age management as a generation ambassador.